Marco Lopez
Element L2
Co-Founder & President
Marco López is co-founder and President of elemento L2. He leads the strategic vision of the company, new business development & the creative and planning departments.
elemento L2 is the creative agency, that drives word of mouth and consumer engagement. Marco’s primary job is to make elemento L2 the agency of choice amongst brands who need a partner to navigate the new and ever changing consumer landscape. Elemento L2 focuses on 5 key areas: Experiential, Digital, Public Relations, Multicultural and Shopper Marketing, all pillars are strategically grounded and filtered through its award winning Creative, Planning and Logistics teams.
elemento’s Headquarters is in Chicago, serving Coca-Cola, Target, Barcel, Brown-Forman, Get Covered Illinois, Wilson, Disney, and World Business Chicago, amongst others.
Prior to elemento L2, Marco joined Relay in 2006, later becoming PBJS the creative suite within MSL Group (Global Public Relations Agency of Publicis Groupe) and Marco was promoted to Sr. Director of Multicultural Marketing leading Experiential, PR, Creative & Diversity inclusion.
Marco was responsible for the group’s account services, operations planning and creative across all client accounts, which included Coca-Cola, P&G, Beam Global, Mazola, PayPal, Budweiser, AT&T, amongst others.
Prior to Publicis’ PBJS/MSL Group, Marco worked as Marketing Brand Director for Tribune’s Hoy Newspaper’s three daily editions (Los Angeles, New York and Chicago).
Lopez’ beginnings in Brand Marketing, began at SBC Communications (now AT&T), where he was the Director of Diversity Brand Marketing for the Wireless Divisions, which included several brands at the time (Pacific Bell, SBC, Cellular One & Ameritech).
Marco is a board member of AHAA, the Association of Hispanic Advertising Agencies, and Urban Initiatives. He is a Chicago native, yet spent most of his childhood in San Luis Potosi, Mexico. He posses a Bachelor’s Degree from DePaul University’s SNL program in Marketing Communications. Adding now to his experience the title of serial entrepreneur, with an internal incubator at elemento and successfully launched two more companies in the low-tech and social enterprise areas. Marco is pursuing the Executive MBA at Kellogg – Northwestern School of Management.
