Advisory Council Member
Executive Director, Omnicom Media Group
As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca leads the charge in helping Fortune 500 brands unlock growth through culturally relevant media strategies that drive measurable business results. He has partnered with industry leaders like Diageo, Google, and P&G to authentically engage diverse consumer segments—boosting brand equity, customer loyalty, and ROI.
By expanding the portfolio of media partnerships to include more representative and multicultural platforms, Michael directs investment toward high-impact, underleveraged audiences. His work not only strengthens client performance but also reshapes the media supply chain to better reflect today’s consumer landscape.
Recognized across the industry for his strategic vision, Michael has been named to AdAge’s The List, honored as an Adweek Media All-Star, and awarded by NYC TV Week for his leadership in Hispanic media.
He holds a B.A. in Communications from St. John’s University and an MBA from Nova Southeastern University. Passionate about talent development and industry transformation, Michael serves on the boards of the International Radio and Television Society (IRTS), the Hispanic Marketing Council, and the Interactive Advertising Bureau (IAB). He also mentors the next generation of marketers through partnerships with Florida State University and St. John’s College of Professional Studies.
Based in Miami, Michael lives with his wife and three children in one of the most dynamic and diverse cities in the U.S.