As Executive Director of Omnicom Media Group’s Cross-Cultural Center of Excellence, Michael Roca leads the charge in helping Fortune 500 brands unlock growth through culturally relevant media strategies that drive measurable business results. He has partnered with industry leaders like Diageo, Google, and P&G to authentically engage diverse consumer segments—boosting brand equity, customer loyalty, and ROI.
By expanding the portfolio of media partnerships to include more representative and multicultural platforms, Michael directs investment toward high-impact, underleveraged audiences. His work not only strengthens client performance but also reshapes the media supply chain to better reflect today’s consumer landscape...Read More