Executive Vice President, Head of Planning & Consumer Insights Chicago
Lilia Arroyo-Flores serves as EVP; Head of Planning & Consumer Insights in Edelman’s Chicago office. With more than 20 years of experience in branding, insight and strategy development, Lilia specializes in understanding what motivates the behaviors of today’s consumers, inspires the creative process to generate the right content to engage them and ensures every interaction delivers an experience true to a brand’s essence. Previously to joining Edelman Lilia served as a brand catalyst at various advertising agencies including Leo Burnett and FCB where she worked with a variety of clients including: P&G, Coca-Cola, Walmart and Alcon.
Lilia is a graduate of DePaul University and lives in Berwyn with her husband, Rick and daughter, Bella. Lilia is also a champion for children’s health and well-being and currently services on the Medical Center Board of Directors of Ann & Robert H. Lurie Children’s Hospital.