Senior Marketing Communications Executive, Board Member & Industry Innovator
Ana’s career has always been deliberately diverse and multi-disciplinary (journalist, agency, client VP, media, PR, bilingual). As a second-generation advertising professional, her goal is to continue to foster creatively diverse, magnetically forward, unexpectedly elegant solutions to drive brand and sales growth, from any seat at the table. Generously resilient, deliberately curious, first generation corporate leader who is sought after for bringing forward the brain and the heart to challenging endeavors, and strategically influence and understand all angles of MarCom.
Ana value proposition fundamentally harnesses equitably collaborative and nimble high performing teams (the largest in 22 countries and 17 languages). Ana thrives in discovering frictionless coherence in complex assignments; clarity and elegance to ambitiously difficult missions; and unbiased business imperatives for future proofing growth. The result is a leader for today’s times: one that collaborates with CMO/CCO’s generating “Purposeful Profits”; rooted in “Factivism” and modernizing consumer insights to existing products; products to untapped consumers (multicultural); and consumers to incremental revenue by coalescing cross functional leaders (internal and industry) to trailblaze.
As an Industry Leader: Co-created with the advertising industry, a measurement tool used by more than 150 advertisers to determine the value of culture in advertising and programming.
As an Award Winning Marketing Campaigns Leader: Multiple Effie’s, AME’s, and Googly awards for campaigns that captured: The Value of Time: Priceless (MasterCard); The Value of Service: The Value of Potential (Amex); The Value of Growth: Unstoppable (Telemundo); The Value of Untethered: World-without-Wires (Motorola).
As a Board Member: brings diverse perspectives to the consumer that are fresh and relevant to HACE; MeysBizNet (MediaVillage).
As a Communications Advisor to Newhouse: ensures the next Generation of communications professionals bring their diverse perspectives forward are “business” ready.
As a Latina Leader: represents the community in corporate, media and develops authentic fact stories that drive domestic and global business growth.
Ana came to the USA to attend college. She holds a Bachelor’s and a Masters from Syracuse University’s Newhouse School of Communications and lives in Greenwich, CT with her bilingual/bicultural family which includes a great Hubs (sky scraper architect and producer), three kids (An Astrophysicist who is one the spectrum; an animation student who is LBGTQ+; a rising freshman in Music Production; and all allies).