LILIA
ARROYO-FLORES
Secretary
Lilia Arroyo-Flores serves as EVP; Head of Planning & Consumer Insights in Edelman’s Chicago office. With more than 20 years of experience in branding, insight and strategy development, Lilia specializes in understanding what motivates the behaviors of today’s consumers, inspires the creative process to generate the right content to engage them and ensures every interaction delivers an experience true to a brand’s essence.