Karina Rosado

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Director of Marketing & Communications

Karina Rosado is a distinguished communications and public relations expert with a master’s degree from Michigan State University. Renowned for her role as a pivotal bilingual spokesperson for the Illinois Lottery, San Juan Marriott, ASPIRA, and the Illinois Department of Commerce, Karina excels in crafting narratives that resonate within diverse communities, particularly in the Hispanic market.

Her leadership in a transformative digital PR campaign for ASPIRA National reached over 10 million Hispanics, demonstrating her exceptional storytelling and strategic prowess. Her efforts have been lauded by major media outlets, including Univision, Telemundo Chicago, La Prensa de San Antonio, and El Nuevo Día, reflecting her skill in engaging a broad audience spectrum. Karina drove a critical marketing campaign with Governor Pritzker to support small businesses during the COVID-19 pandemic, showcasing her adeptness at impactful communication in challenging times. Her commitment to multicultural marketing led to securing extensive media coverage for a graduate program, significantly broadening the university’s visibility.

Beyond her professional achievements, Karina is deeply invested in empowering underserved communities. She enjoys exploring the world, discovering new culinary experiences, and spending quality time with her family in Puerto Rico. The most cherished moments, however, come from witnessing the world through her son’s unique perspective, reaffirming her dedication to inclusivity and the power of storytelling. Karina Rosado is not just a strategist and visionary but a passionate advocate for meaningful change in the communications field.